Television appears to be replacing parents as a child's source of lifestyle information.

Did you ever wonder just what effect TV has on the dynamics of your family's life or even on the minds of your children

Programming and advertising that is presented on the television is targeted at influencing the thinking of you and your children. Yes, your children. People are trying to mold your children's attitudes so that they will want you to purchase certain products, whether the type of foods they eat or the birthday or Christmas presents you choose.
Today the practice of marketing to the young has become a standard business practice. Television programs are often written for the young audience. Even the commercials shown on such programming are designed to attract the interest of youngsters who then exert a powerful influence on the spending power of their parents. It is interesting that children under 8 years of age can't distinguish the difference between regular programming and commercials.
The typical American home has the television on for an average of seven hours and 13 minutes per day. With improved satellite and cable access, these numbers w ill probably increase. The average 18-year-old has already watched 22,000 hours of television, more time than the total hours spent in school. During these many hours of viewing people are exposed to 350,000 commercials It is logical to conclude that TV viewing replaces playing studying and reading. In their lifetimes your children will hear more spoken words from the television than they will from you. Your television will have a greater opportunity to influence your children's attitudes toward sex food choices and methods of resolving conflict than you will.

In the typical American home, children will view 200,000 acts of violence by the time they are 18 years old This calculates our to nearly 12,000 acts per year, or 1,000 per month. Violence is often seen as a reasonable or suitable solution to problems.
So when you get a call from your child's school and are told that your youngster just punched someone in the nose you might logically wonder where on earth they learned to solve their problems m such a violent way Though we can't suggest that TV viewing caused this act of violence we can suggest that: there is a strong likelihood that your child was influenced by these media exposures. We think it is fair to say that if all of us grew up in an environment where no one ever punched anyone in the nose, we probably wouldn't consider this method of resolving our problems when faced with conflict.

Clearly, parents should be the sex educators of their children. Guess what? They aren't. Research has shown that only one third of parents discuss sex with their kids. So they probably get this instruction at school. But remember, kids spend more time watching TV than attending school. TV exposes children to more than 14,000 sexual situations and countless amounts of innuendo per year. On the soap-operas kids are exposed to eight extramarital affairs for every one sexual encounter between spouses. Did you ever hear an ad talk about contracting the herpes virus or any other sexually transmitted disease? Listen up again--by default and based upon pure hours of exposure, the television is the sex educator of America's children today.

To understand Mass Media is to be on the other side of the curtain. To see that there is no great and terrible Oz, only a little man pulling the levers. Mass Media is and has always been about making money.
Our news items, Tv and radio broadcasts, magazine articles, movies and music are all about making money. The truth is secondary to the dollar.
For an example, Monsanto sued two small dairies to prevent them from labeling their milk as coming from cows not injected with growth hormone. When this was reported by Fox news, the reaction was that Fox fired both the news director and the general manager. The new general manager, Dave Boylan, explained that if the reporters on this story didn’t agree to changes that Monsanto and Fox lawyers were insisting upon, they’d be fired for insubordination within 48 hours. When the reporters protested that they reported the truth, His reply: “We paid $3 billion dollars for these TV stations. We’ll tell you what the news is. The news is what we say it is!”
This shows that it is the corporation and the businesses that tell us what the truth is.
It's not just TV either. Textbooks often delete historical fact in order to keep a bias or agenda. It never gets put into the books that Woodrow Wilson was a racist and had all persons of color working in the White House fired when he became president, or that Helen Keller was a radical socialist and was on a government watch list. These and other items are always deleted from our textbooks.
Movies rewrite history, TV changes facts to make biographies more palatable and news tells us what the corporations allow them to. And all of it is controlled by the dollar.

Mass Media Communication Blog - Voices from the class

In Rome, the feedback to the senate from the citizens of Rome, the voice from the masses was called, "Vox Populi" literally meaning the voice of the people.
Well established in broadcast journalism, the "vox populi" format is sometimes added for dramatic or comedic effect. ( ie. street interviews after a disaster add human drama to a tragedy, whereas Jay Leno's Man on the Street interviews add comic views to his show.) Usually the interviewees are shown in public places, and supposed to be giving spontaneous opinions in a chance encounter — As such, broadcast journalists almost always refer to them as man on the street interview or M.O.T.S.
Each person is asked the same question, the aim is to get a variety of answers and opinions on any given subject. Journalists are usually instructed to approach a wide range of people to get varied answers from different points of view. The Interviewees should be of various ages, genders, casts and communities so that the diverse views and reactions of the general people will be known. Generally, the question will be asked of different persons in different parts of streets or public places. But as an exception, in any specific topic or situation which is not concerned to general people, the question can be asked only in a specific group to know what the perception/reaction is of that group to the specific topic or issue, i.e., a question can be asked to a group of students about the quality of the education.
Here in this format, Mass Media Communications students will be asked to be the "man on the street" and to communicate views and opinions about the class and its lessons each week.
as such, the blog title is Vox vocis quantum populus "Voice of the Masses"