A vision of the future of mass media

A vision of the future of mass media.
Blogs will be the first place that news breaks, and the only place to go for serious, insightful reporting. local newspapers will be replaced with loose networks of local blogs. national newspapers will be driven to extinction by algorithms (e.g. google news, blogdex) and information clearinghouse blogs (e.g. boingboing, slashdot). The Wikimedia projects (wikipedia, wiktionary, wikinews) will overtake the New York Times to become the “news of record,” the first place people go for unfamilar information or to followup on previous events (after google). Eventually the cultural importance of Wikipedia will spawn the Wikiprint project (in a joint venture with lulu and the american library association) in order to provide periodically printed editions of the latest versions of all wikipedia articles. when the national newspapers go up for sale, the wikimedia foundation will start buying their archives and hiring a few wiki-friendly reporters and editors to work on developing content and editing full time.
     Cable news will become entertainment (wait, the future is already here) pandering to specific demographic and political groups. the daily show will outgrow comedy central to emerge as its own network; later internet distribution of their reports via bittorrent will outpace revenue from cable. it will attract the 18-34 year old, liberal intellectual demographic in spades, covering the news with a sense of humor while providing the most utterly devastating analysis of the issues of the day.
     Local tv news will be replaced by what we now think of as public access television, delivered over the web, but with the advent of low cost digital video recording and editing equipment, it will rival the cable networks in terms of quality, cutting edge content, and personal engagement. most future film makers will get their start producing pieces for local video websites.

Convergence

Technologically rich societies have entered the digital age, and media industries are grappling with new opportunities - and threats - afforded by what is called "convergence". Media people tend to get very excited about convergence, because it holds so much promise. The melding together of different media, incorporating new personalized services is both impressive and overwhelming.




The adoption of high-performance computers, shift to digital platforms, and creation of high-speed computer networks have brought us new ways of doing things. Old barriers of time and space are practically eliminated. You can view, hear, or read virtually anything, anywhere, anytime. The old definitions that provided separation between Radio, TV, Cable, Newspapers, and Film have gone, (or are going) forever. The 1990's brought ownership convergence, creating media conglomerates like Disney, Viacom, and Sony. From the consumer view, the Internet has recently changed our favorite delivery systems - Newspapers now provide video, TV offers interactive chat, and radio has web-cams.



With 3G telephones, mass media companies can include consumer technologies such as mobile phones and videogames. We've blurred the lines between info-tainment, promo-tainment, and edu-tainment, and now it's hard to separate intrapersonal, interpersonal, and mass communication. These changes represent a seismic shift in the way we view communication, and are typically referred to as “Convergence”（"media" is implied）.



The highest ranked cluster consisted of World Wide Web, Mobile Telephone, Multimedia Computer, and Communication Satellite, suggesting these technologies best represent media convergence.

"Convergence = WWW + mobile phone + multimedia computer".



The World Wide Web gives users choice regarding external information. This reflects the traditional concept of Mass Communication. Although going to web sites is considered an active behavior, the consumer is still a receiver of information. Finally, the multimedia computer is vital to convergence. With the option of either connecting to the WWW or acting as a stand-alone device for leisure（gaming） or content creation, the computer is a device that enables the user to create, send, and receive content.



The definition for convergence based on user perceptions. One day we may find the distinction between mass communication and interpersonal communication obsolete. In a converged environment, users will seamlessly and simultaneously do both.

Mass Media and Information

In the 21st Century, information technology and the mass media have progressed by leaps and bounds. Simply glance at your surroundings and you will discover various means of communication reaching large numbers of people. You can obtain entertainment, knowledge, political updates and the like. Indeed, the mass media has a powerful impact on the people. Publication of news and advertisements in the visual form, no doubt leaves a deep imprint on the minds and therefore, has a more lasting effect.
The mass media has allowed the government to update its citizens on recent government policies and the former’s rationale behind the change in certain government policies. This has been achieved through the use of newspapers, television news channels and the internet.Similarly, the mass media has made the rapid spread of spread of knowledge possible; leading to the progress of Man. Human beings can access to information via various internet search engines such as Google, Yahoo and Wikipeadia. Information once ‘hidden’ in books, could only be obtained by poring over page after page of paper print, can now be easily obtained, simply through the click of a computer mouse. Online research papers and learning tools such as "www.brightsparks.com.sg” allow the public to obtain new information and expand their scope of knowledge. Moreover, the information can also be disseminated to the general public via emails, interface conferences, blogs and the like.
 The mass media is a convenient vehicle where information on entertainment is easily accessible to members of the public too. Simply log on to the internet, switch on the television or glance at your surroundings and you will find information on entertainment everywhere. This is no doubt due to the use of advertisements. Posters alert us to the latest films available  and television advertisements highlight various forms of entertainment available to the general public
Like the proverbial statement, “there are two sides to a coin”, the mass media have their demerits too. Although they have increased the accessibility of information, it has also exaggerated certain scandalous or unhealthy issues such as violence and pornography. Unfounded rumours and allegations spread like wild fire in cyber space such as blogs, e-mails. Foe example, the mass circulation of videos of the massacre South Korean Cho Seung Hui in Virginia Tech University, leading to the loss of 32 precious lives, has led to speculation that further “copy cats “ murders be committed in the future. Thus, the mass media could inadvertently affect the general public indirectly advocating or sanctioning violence and bad habits.such as viewing of pornography.

In conclusion, while the mass media may have their demerits their merits outweigh the former. We must note the powerful impact the mass media on society.

Mass Media and politics

The media plays a substantial role in the development of government. The media gives people access to be able to choose a political party, devise attitudes on government parties and government decisions, and manage their own interests. From newspapers to television to radio to the internet, the media is the leading factor in political communication and fund-raising.
The mass media performs six main functions, almost all with political insinuations: 1) entertainment, 2) reporting the news, 3) identifying public problems, 4) socializing new generations, 5) providing a political forum, and 6) making profits. Its influence is more prominent during political campaigns because news coverage of a single event could turn out to be the most significant factor in putting a candidate ahead. In fact, countless national political figures, including the president, plan public appearances and statements to expand their influence through the media.
Candidates and their consultants consume much of their time devising strategies to get the most impact on television viewers. Types of coverage used by candidates for any office include advertising, management of news coverage, and campaign debates. The appearance of candidates in presidential debates is as important as the news coverage itself.
In general people already have their own ideas when they view television, read newspapers, or log on to websites. This leads to "selective attentiveness" and acts as a type of filter that allows the viewer to pay attention to the details that agree with his or her own opinion. The media are more effective with those who have not formed a stable political opinion, whether it is on issues or candidates. Studies show that commercials and debates aired right before election day have the most effect on undecided viewers. Voters who have already formed their opinions are hardly influenced by the media to the point of changing their minds.
Not only does the mass media have extensive authority in political campaigns, but they can even exercise power over government officials and affairs. The media and the president both need each other; "The media need news to report, and the president may need coverage." Therefore, both the president and the media work hard to utilize one another. Public problems that receive the most media coverage are considered to be the most important ones by the public, giving the media an important role in the public agenda. The media provides the government with a better understanding of the need and desires of the society.
Several studies have taken place to decide which way media bias sways. Some say they lean more towards the liberal side, while others say they go more towards the conservative side. Even so, some say there is no notable bias. Yet others agree that the media has a bias toward the "status quo" or towards candidates labeled as losers- making it difficult for candidates labeled as such to regain their ground. Calvin F. Exoo "concluded that journalists are constrained by both the pro-America bias of the media's owners and the journalists' own code of objectivity."
Overall, the media are always present with new stories on political activities. Political discussions cannot be avoided in the print media, political stories are aired on television everyday, commercial radio airs political news every hour, and paid political announcements are encountered in all media during campaigns. The media remains important since they are the means by which people obtain current affairs both inside and outside of the United States- however bias it may be.

Impact of Mass Media

How does the media influence young people in modern society? Our society seems increasingly confused about what to think of children and adolescents. It seems to be gripped with the fear of children, accusing them a lot of disadvantages in society, crime, vandalism, drugs, drink, sex, teen pregnancy. The list goes on. But if these theories are true, where the above-mentioned rebellious attitudes come from? A clear answer from bringing up children, but I think the media is also a key role in attitudes, behavior and physical characteristics of young people today, especially that among young women. We are constantly bombarded with ads, statements, pictures and stories that seem to force us to comply with certain picture of how we should be, whether it is slim, wiser or more beautiful. Media strongly affects youth culture. Media leaders are quick, to defend the role of youth violence and bullying by selling millions of dollars in ads focused on young people. TV producers, network leaders, cinema and other media companies deny any impact of these programs, young people’s attitudes and deeds. Since then, they continue to spend millions of special effects and marketing aims to increase young people turn to the market. Although companies spend millions on advertising and market research to create products and campaigns are targeted at the young demographic, they have, however, denies their ability to influence young people. If it is true that it would continue NIKE costs millions of dollars per year of product development, marketing and advertising? Is McDonalds still using Comics characters such as selling hamburgers? Is the music bands growing violence and sexual content of music is aimed at young people in the audience? Is liqueur companies use young people oriented promotional activities? Of course, it works on youth policy and its impact on advertising would not be the ideals of multi-billion dollar business per year. If it does not affect the M-TV would not be a consultant for workers cost huge sums of money, so that these current affairs programs, youth culture. We’ve all heard it before. He blame television or other media. If the child is another child to death Löögirelvad wrench or shoots a classmate, is a violent television programs, that they examine, which is the culprit here, not the parents or the inspectors, who have gone there to ensure that their children are doing the right thing. How far is it true that the media are responsible for pisendamine death and violence, thus contributing to American children go through shooting rampages and kill innocent children in Britain for young children? First look so media portreteerib death. Death has always been taboo. People do not usually sit talking about death, especially for children. It may be because children do not really understand the concept of death. We are continually to the case of comics, which character is killed, but the next scene, that same character is alive and well again. The fact is that they actually die. Music such as Warner Bros, Wild E Coyote will never die. As cliche as it may sound, it is rightly said, all things are good and bad effects. In similar conduct in the media is also a good and a bad influence on young people. Well, they negatively affect young people in the media. Yes, now we focus on aspects of the media. Media is a very important role in creating awareness. There are certain things that remain untouched among young people, as they think it will control tasks. Media will help provide information on issues. There are lots of things that are out of the media. The current can be spoken of is the quota system in higher education. Media created awareness of how injustice was done teenekatele candidates because of the reservations in higher education. There was a procession carried out by the students that the object of this trend of discrimination. One such issue has been discussed in connection with carrying seksuaalkasvatuse. Media tried to emphasize both aspects, whether it is sex education in schools is to cut or not. There was a group of people who had all of this and had people who were taboo. Although we have läänestumise own direction, our roots are still in India. And this is why we fell to discussing the issues young people anxious. But if we believe in practice it has so many cases of children’s head the wrong way just anxiety to know certain things. So the only acceptable approach, where we can feel the child by selecting the wrong way is telling them and educate them about issues that have to learn to time instance. Media is one important way to reach the masses and influence their thinking and decision making only positive in the media does not attract the attention of the masses and win the Spectator of the vessel media was added to the negative balance and having masses, but the line is drawn between positive and negative media interest in the younger generation.

Mass Media Blog 3836 IS

In Rome, the feedback to the senate from the citizens of Rome, the voice from the masses was called, "Vox Populi" literally meaning the voice of the people.


Well established in broadcast journalism, the "vox populi" format is sometimes added for dramatic or comedic effect. ( ie. street interviews after a disaster add human drama to a tragedy, whereas Jay Leno's Man on the Street interviews add comic views to his show.) Usually the interviewees are shown in public places, and supposed to be giving spontaneous opinions in a chance encounter — As such, broadcast journalists almost always refer to them as man on the street interview or M.O.T.S.

Each person is asked the same question, the aim is to get a variety of answers and opinions on any given subject. Journalists are usually instructed to approach a wide range of people to get varied answers from different points of view. The Interviewees should be of various ages, genders, casts and communities so that the diverse views and reactions of the general people will be known. Generally, the question will be asked of different persons in different parts of streets or public places. But as an exception, in any specific topic or situation which is not concerned to general people, the question can be asked only in a specific group to know what the perception/reaction is of that group to the specific topic or issue, i.e., a question can be asked to a group of students about the quality of the education.

Here in this format, Mass Media Communications students will be asked to be the "man on the street" and to communicate views and opinions about the class and its lessons each week.

as such, the blog title is Vox vocis quantum populus "Voice of the Masses"

While Michaelagelo is credited with genius, we should also remember it was commercial "work for hire" for Lorenzo Medici and his family. A family that bought and bribed its way into the church and had Lorenzo's son Giovanni, a non- priest made pope -(Leo X). Michaelangelo's works were often decorations for Medici crypts or chapels and Not for the pure love of the human spirit and expression. Earlier works of the ancient world, "Winged Victory", "the Belvedere" and "Venus de Milo" were "public works" for the decoration of temples. Hokusai and Hiroshige did Ukito-e for commercial block prints and pillow books. Toulouse-Lautrec's most famous works were posters for the Moulin Rouge and Follies Bergere. It has been less than a century that the phenominon known as "art for arts sake" has existed, before that art was part of society and art was commercial, whether commissions from patrons, the church or commerce. There was no distinction of illustrator and artist, only artist. Prints were invented so that printers had something to sell to the poor who could not commission a painting. Shows, follies and circuses gave birth to the art nouveau movement. Mucha's great prints were for the sale of coffee, spirits and cigarette papers. Diego Rivera decorated schools and government buildings, William Morris designed book covers, Frank Lloyd Wright sold houses. The Arts and Craft Movement of the 1890's and then 70 years later, Warhol (and he was saying it tongue in cheek) came out with the statement that everything is art, that everything is an icon and beauty and inspiration happens to each of us in different ways. There is no such thing as sacred versus secular art, no true art versus illustration, no inspirational versus sensuality - it is all art. A delicately designed font used to sell soap is as much art as "La Pieta", only our perception is different.