In the 21st Century, information technology and the mass media have progressed by leaps and bounds. Simply glance at your surroundings and you will discover various means of communication reaching large numbers of people. You can obtain entertainment, knowledge, political updates and the like. Indeed, the mass media has a powerful impact on the people. Publication of news and advertisements in the visual form, no doubt leaves a deep imprint on the minds and therefore, has a more lasting effect.
The mass media has allowed the government to update its citizens on recent government policies and the former’s rationale behind the change in certain government policies. This has been achieved through the use of newspapers, television news channels and the internet.Similarly, the mass media has made the rapid spread of spread of knowledge possible; leading to the progress of Man. Human beings can access to information via various internet search engines such as Google, Yahoo and Wikipeadia. Information once ‘hidden’ in books, could only be obtained by poring over page after page of paper print, can now be easily obtained, simply through the click of a computer mouse. Online research papers and learning tools such as "www.brightsparks.com.sg” allow the public to obtain new information and expand their scope of knowledge. Moreover, the information can also be disseminated to the general public via emails, interface conferences, blogs and the like.
The mass media is a convenient vehicle where information on entertainment is easily accessible to members of the public too. Simply log on to the internet, switch on the television or glance at your surroundings and you will find information on entertainment everywhere. This is no doubt due to the use of advertisements. Posters alert us to the latest films available and television advertisements highlight various forms of entertainment available to the general public
Like the proverbial statement, “there are two sides to a coin”, the mass media have their demerits too. Although they have increased the accessibility of information, it has also exaggerated certain scandalous or unhealthy issues such as violence and pornography. Unfounded rumours and allegations spread like wild fire in cyber space such as blogs, e-mails. Foe example, the mass circulation of videos of the massacre South Korean Cho Seung Hui in Virginia Tech University, leading to the loss of 32 precious lives, has led to speculation that further “copy cats “ murders be committed in the future. Thus, the mass media could inadvertently affect the general public indirectly advocating or sanctioning violence and bad habits.such as viewing of pornography.
In conclusion, while the mass media may have their demerits their merits outweigh the former. We must note the powerful impact the mass media on society.
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I agree with all of this with the use of Mass Media and information received from Mass Media, something’s are not suitable or proper information. Mass Media is used for entertainment, knowledge, and political updates. Mass Media generates a great deal of information through online, books, magazines, newspaper and radio. Internet shares a lot of information with the click of a button to any search engines like Google, Bing, or Yahoo to find information on something in general needed to know. Mass Media does generate a great deal of information and entertainment that is accessible but can have some disadvantages to it. I agree with the statements of blog sites or posting sites about someone and using bad or miss treated information on them is wrong and actually a crime. Sometimes you have to look at it a certain way that you maybe getting entertainment from it but the person it is talking about maybe hurt or upset upon false information. I feel that Mass Media is a great forceful tool but also can be used in the wrong ways for information on entertainment.
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